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The Santos Tour Down Under brings large numbers of visitors, sponsors, agencies and brands into Adelaide, creating opportunities for activations around the race and associated hospitality programme. The Tour Village in the city can be a particularly busy environment, with competing displays, conversations, announcements and surrounding activity all vying for people's attention.
For an agency or brand manager, the challenge is not simply choosing equipment. Audio, interactive experiences and other production elements need to fit into a larger activation involving branding, staff, site access, hospitality, schedules and other suppliers. Subcontracting the sound system or 360 booth allows the agency to bring in specialist equipment and support without needing to own, transport and operate everything internally.
Audio Hire can provide professional sound equipment for Tour Down Under activations as well as a fully serviced 360 booth. The level of support can be adapted to the production, from straightforward audio equipment hire through to delivery, setup, pack-down and technical assistance where required.
Planning Audio for a Busy Brand Activation
Sound for a public activation needs to be planned around the environment in which it will operate. A system used for background music at a hospitality area has different requirements from one supporting an MC, product presentation, DJ or live entertainment. The audience footprint, surrounding noise and position of the activation can all influence the equipment required.
For straightforward speech and music applications, Audio Hire's 2 x 1000 Watt Speaker Package provides two Electro-Voice powered speakers. Larger activation spaces or programmes requiring substantially greater output may need a more capable system. Where dedicated low-frequency reinforcement is required for a DJ or music-focused programme, Audio Hire starts with at least two subwoofers. The 5600W EV Speaker and Subwoofer Package combines two 15-inch powered speakers with two 18-inch subwoofers.
The aim should be appropriate coverage rather than simply making the activation as loud as possible. In an environment where other sponsors, hospitality areas and public activities are operating nearby, excessive sound can create problems rather than improve engagement. Speaker selection and positioning should therefore be considered in relation to the actual activation footprint and any applicable site requirements.
If the activation includes an MC, presenter or brand ambassador, a suitable microphone can be incorporated into the system. Audio Hire provides microphone hire for presentations, announcements and other spoken content. Where microphones, background music and other sources need to be connected at the same time, an audio mixer can provide the additional inputs and level control required.
Adding a 360 Booth to the Activation
Audio is only one way of engaging people at a public activation. For campaigns where participation and digital content form part of the brief, Audio Hire's 360 Photo Booth can provide an interactive element alongside the sound system.
Guests step onto the platform while a camera rotates around them to create a short digital video. Custom overlays can incorporate a sponsor logo, campaign identity, activation name or other agreed branding, connecting the content produced by the booth with the campaign.
The 360 booth should be planned as part of the overall activation rather than simply placed wherever space remains. Visibility can encourage participation, but the booth also needs sufficient clearance for its rotating camera arm and should not obstruct important pedestrian routes, entrances, hospitality operations or neighbouring displays. A flat area of approximately 3m x 3m provides a practical starting point when considering the booth location, although the requirements of the individual site should always be taken into account.
Unlike Audio Hire's dry-hire audio equipment, the 360 booth is supplied as a fully serviced experience. Audio Hire handles delivery, professional setup, operation throughout the booking, pack-down and collection. An attendant remains with the booth while it is operating, allowing agency and promotional staff to concentrate on the wider activation rather than taking responsibility for the equipment.
Working Within Tour Down Under Production Requirements
Tour Down Under activations can involve several suppliers working within defined access, setup and pack-down periods. Signage, temporary structures, furniture, catering, audio equipment and interactive elements may all need to be installed before the activation opens. Providing accurate information about access times, operating hours and site contacts helps each supplier fit into the broader production schedule.
A site plan can be particularly useful where the activation includes multiple technical or physical elements. It can help establish speaker positions, the 360 booth location, available power and suitable cable routes before equipment arrives. If presenters, DJs or performers are involved, their technical requirements should also be obtained early enough for the appropriate microphones, connections and other equipment to be incorporated into the system.
Outdoor and temporary activation spaces can also require additional consideration. Power may not be available exactly where equipment needs to be positioned, so suitable extension leads may be required. Longer XLR cables can provide flexibility when positioning speakers away from the mixer or audio source, while cable covers should be considered wherever cables cross areas used by staff or members of the public.
Site-specific requirements should always be confirmed with the relevant organiser, venue or site authority. Access conditions, available power, equipment placement, external supplier requirements and noise restrictions can vary, so arrangements that apply to one Tour Down Under location should not automatically be assumed to apply somewhere else.
Working With Audio Hire as a Production Subcontractor
Agencies do not all need the same level of support. Some may be comfortable collecting professional audio equipment from Audio Hire in Walkerville and managing the setup themselves. Others may prefer the equipment to be delivered and prepared before their client, presenters or entertainment arrive.
Audio Hire offers delivery and collection across Adelaide, with setup and pack-down assistance available where required. For productions where somebody needs to take responsibility for the audio during the activation, event sound technicians can also be provided.
This allows the audio component to be scaled according to the production. A straightforward sponsor activation may only require two professional speakers and a microphone, while a larger hospitality or entertainment programme might involve a more substantial PA, multiple microphones, mixing equipment and technical operation.
Rather than publishing fixed equipment prices in this article, current hire pricing and availability are shown on the relevant Audio Hire product pages. Agencies preparing budgets can therefore work from current information instead of relying on prices that may have changed since an article was published. You can browse all Audio Hire equipment to see current equipment options and availability.
Planning a Tour Village Brand Activation
The most useful information to provide an audio or 360 booth supplier is not simply the number of people expected. The location, activation footprint, programme, access times and what you need the equipment to accomplish are equally important. Details about presenters, DJs, performers and other suppliers can also affect the technical requirements.
Audio Hire is based in Walkerville and works with agencies, organisers and businesses across Adelaide. If you are planning a Tour Down Under brand activation, sponsor area or associated hospitality function, contact Audio Hire with the details of the production and we can help you work through the audio or 360 booth requirements.